For years, the spoonful of ghee that once crowned every bowl of dal quietly vanished from Indian plates. Branded as "unhealthy," it was cast aside in favor of refined oils, margarine, and processed low-fat spreads. Urban India, seduced by diet trends and calorie counts, let go of a centuries-old tradition in the name of modern health.
But now, something curious is happening.
Ghee is making a quiet, confident comeback, not as a guilty pleasure, but as a deliberate, conscious choice for wellness.
Rediscovering Ghee's True Potential
Long before cold-pressed oils or nutritional supplements existed, there was ghee. Our grandmothers called it liquid gold for a reason. Made from churned curd and slow-cooked to perfection, it carried within it the essence of home, purity, and nourishment.
In Ayurveda, ghee is revered as ojas, the very energy of life. It’s said to fuel digestion, sharpen intellect, lubricate joints, and calm the mind. This wasn’t just old-world romanticism; it was experiential science passed down through generations.
But somewhere between globalization and the fear of cholesterol, we lost the plot.
A Shift in Perspective
In truth, Ghee never completely left. It remained, quietly simmering in rural kitchens and traditional homes. What’s changed is urban India's mindset. There are signs of a cultural shift in eating habits, which is now driven not by sheer nostalgia but research, transparency, and a growing mistrust of highly processed foods.
Observations say that ghee isn't the villain that it used to be accused of its saturated fat content, especially when applied or consumed in moderation. Studies suggest the once demonized ghee to be associated with many health benefits, including being a source of conjugated linoleic acid (CLA), which has some capacity to reduce inflammation, among others, for improving health overall. In addition, ghee provides fat-soluble vitamins A, D, E, and K, often deficient in the modern diet.
But beyond science, something deeper is at play.
This is also a return to the emotional intelligence of food, the kind of intuitive eating our ancestors practiced. Food that’s seasonal, local, and made with care. And ghee fits that philosophy perfectly.
Going Beyond Cooking
Wellness isn’t just about macros or meal plans anymore. It’s about the gut, the mind, and the balance in between. Ghee, with its deeply nourishing and grounding properties, is finding a place not just on plates but in daily rituals.
People are now stirring ghee into their morning drinks, using it in oil-pulling, massaging it into the scalp, and even applying it on dry skin. It’s being rediscovered not just as a cooking fat, but as a functional food and a lifestyle ally.
Ghee is Acquiring the Kitchen
What’s beautiful about this return is that it doesn’t feel like a compromise. Ghee is no longer limited to festive cooking or grandmother’s recipes. It’s being used in sourdough batters, slow-cooked stews, and even drizzled over avocado toast.
The modern kitchen isn’t rejecting the West, it’s integrating the best of both worlds. And ghee, once shamed for being "too Indian" or "too heavy," is emerging as a quiet symbol of self-care.
The Market Speaks
As per this revived interest, the Indian ghee market was worth around ₹2,869 billion in 2023 and will grow at a rate of 4.8% per annum until 2028.
Return to Ghee is more than just a culinary trend; it is a larger return to the root, balance, and trust in our traditions. It’s a reflection of a society slowly waking up to the wisdom it once abandoned.
In every spoonful of ghee lies a memory, a philosophy, and now, a choice. Not of indulgence, but of alignment. Between what we eat, what we feel, and how we live.
order now! 
