To bring value to the farmer and quality to the consumer, always. To make all stake holders, along the entire value chain, happy.
To implement state-of-the-art dairy farm management systems and improve general well-being of farmers by giving them all necessary support and training on cattle feed, genetics, herd management resulting in improved quality and quantity of milk yield. To continuously improve milk processing facilities to produce the best quality milk and milk products in the most efficient way and under most hygienic conditions.
To be among the most loved brand by the consumers; most envied by the competitors and the most valued brand from the perspective of the share holders.